The class I attended was hosted by a local group called the Monadnock Farm & Community Coalition. The three topics were marketing your farm product, on-farm events, and social media.
There were a lot of fellow farmers there! Some that have been farming for generations, some that have established farms, some that were just getting started. But all were fairly local to my area. It was fascinating to hear the questions being asked from all levels of experience.
Top takeaways from the Farm Marketing event:
Importance of your logo:
If you don’t have one, get one. Wear your logo! Farmer/owners play a big roll, people want to meet you, they want to know who you are, and they want to support local farms. Be proud of who you are and the farm you are running, it’s a lot of work!
Wherever you choose to advertise, websites, flyers, Facebook, rack cards, newspapers, ALWAYS display your full address, phone, and website. Make it easy for your customers to find you. Don’t make them look you up.
Do you have a sign that clearly states what you do? Is it easy to find your farm? Do customers know where to park? Do they know what door to use? Is it easy to buy your products?
Once your customers arrive:
Make sure it is easy and welcoming. Friendly staff, clean & presentable facilities, and having the time to chat all go a long way in making your customers want to come back.
If you haven’t created a business page yet, you should! Don’t worry about learning every social media platform out there all at once. Do a really good job with Facebook first, and then pick another one to learn. Remember to link your posts back to your website. Think about what your goals are for your page and then post things that tie into that goal. What ever schedule you pick to post, be consistent. So that might mean once per week, or once per day, but what ever it is, pick what you can commit to and be consistent. Do you follow our Facebook Page?
Take the time to find what resources are available in your area. Some organizations to check with could be county extension services, local USDA offices, state universities, reach out to other farmers, small business incubators, and local farm to table groups. You might be surprised at the amazing resources that available right in your own backyard.